Description

Since 1936 PenAir® Credit Union has been the catalyst where community, resources, and impact come together and produce a powerful force for good. We have a unique culture and we're passionate about it. Grown from the values we hold most dear, three guiding principles shape how we see the people we serve, the community around us, and our role within it. These guiding principles are Respect, Service, and Communerosity® and they're woven throughout our culture.

PenAir is where people and community, resources and expertise align with your values to create real impact. Generational impact through strong financial education and support. We care about the things you care about. As the largest and oldest credit union in Pensacola, Florida, with more than $2.5 billion in assets, our purpose is to enhance the lives of those we serve in the Florida Panhandle, Southern Alabama, and Virginia.

Careers
Do you have a passion for helping others?
Currently, PenAir provides access to 14 convenient locations in Baldwin County, AL and Escambia, Santa Rosa, and Okaloosa Counties in Florida. Join us and become a powerful force for good - after all we live, work, and play here too.

Join the team. You'll fit right in.
Take control of your future by mapping out a career at PenAir. Working with us means you can shape your professional experience to suit your dreams. We offer valuable resources that provide you the opportunity to build upon and strengthen your skills. Whether it be a career path in advising our members directly on products and services, guiding them through major purchase decisions on a home or vehicle, or even helping build the technology and processes behind the scenes, there is a place for everyone at Pen Air! Success looks different for everyone. Where will your journey take you? 

The PenAir difference.
Just like we strive to be a force for good at work, Pen Air works just as hard to supply employees with a total rewards package that includes competitive salaries and meaningful benefits.

Holistic Amenities:

1. Up to $15K available for continuing education
2. Student Loan Paydown
3. Adoption Assistance Reimbursement
4. Wellness Programs
5. Gym membership reimbursement
6. Formal Career Development Resources
7. Financial Wellness Resources
8. Purchase assistance with computers and fitness equipment.

Benefits Package Highlights:

1. Generous PTO Plan—20 days for new hires
2. Paid Maternal & Parental Leave
3. Competitive Retirement Plan
4. Competitive medical, dental & vision plans
5. Company paid Telehealth services.
6. Company paid Short Term Disability
7. And more……….!

The starting salary for this role is $181,800.

About the role:

The Vice President of Marketing and Communications leads the development and execution of PenAir's comprehensive marketing, branding, and communication strategies. This role ensures consistent brand representation across all channels, oversees daily marketing operations, and identifies opportunities for growth. Working closely with the Chief Experience Officer, the Vice President of Marketing and Communications aligns initiatives with PenAir's strategic objectives. This role also leverages Voice of the Member insights and datadriven understanding of member needs to inform strategy, enhance the member experience, and support effective crossfunctional decisionmaking across the organization.

Major Duties and Responsibilities:

Brand Management & Strategy 

• Oversees and ensures the consistent representation of PenAir's brand across all channels. 
• Collaborates with leadership to define and execute brand strategy, ensuring its integration into member experience, products, channels, and physical touchpoints like branches, loan production offices, and ITMs. 
• Incorporates Voice of the Member insights and datadriven understanding of member needs to guide messaging, market positioning, and brand relevance. 
• Ensures brand direction supports longterm growth, member engagement, and strategic differentiation. 

Marketing & Advertising

• Directs marketing, advertising, social media, and product promotion plans across all media and channels while continuously evolving a comprehensive digital strategy. 
• Utilizes organic media, proactive public relations, social-media engagement, and content marketing to increase marketing efficacy and brand visibility. 
• Oversees digital marketing strategy, including website engagement initiatives, ensuring the website serves as a key marketing channel and supports awareness, engagement, and conversion. 
• Designs and implements a comprehensive marketing-funnel approach encompassing the entire member lifecycle, from initial awareness and consideration to conversion, engagement, loyalty, and referral. 
• Applies Voice of the Member and other relevant insights and data to optimize targeting, messaging, and campaign performance.

Corporate Communications, Public Relations and Community Outreach 

• Leads internal and external corporate communications, including executive communications, organizational messaging, and change communications. 
• Oversees public relations strategy to strengthen PenAir's reputation and elevate its presence across media and the broader community. 
• Directs community engagement programs and partnerships aligned with PenAir's mission, values, and brand positioning. 
• Ensures communications, messaging, and PR efforts reflect key member insights, reinforcing culture, brand, and organizational strategy while supporting reputation management.

Marketing Operations & Technology 

• Oversees website strategy to strengthen digital engagement and support marketing objectives, ensuring alignment with internal digital stakeholders. 
• Optimizes marketing tools, technology, and digital platforms to support modern, insightdriven marketing practices. 
• Monitors external trends and member-behavior insights, aligning marketing activities accordingly. 
• Oversees production of video, digital, print materials, and marketing and sales collateral inventory, ensuring professional quality, accuracy, and brand alignment. 
• Leads, coaches, and develops the marketing team, ensuring innovative capabilities and outcomes. 
• Partners with internal stakeholders, external partners, and vendors. 
• Manages the marketing budget and expenditures.

Voice of the Member & Insight Activation 

• Leads the enterprise Voice of the Member program, ensuring member insights — including feedback, sentiment trends, and behavioral patterns — inform decisions across marketing, experience, and organizational strategy. 
• Synthesizes insights to drive improvements in member engagement, satisfaction, loyalty, and business outcomes. 
• Shares insight themes crossfunctionally to guide decisionmaking, remove friction points, and support PenAir's membercentric strategy.

Performs other duties as assigned

Minimum Qualifications:

Experience

• A minimum of 15 years of experience, including similar or preparatory positions, with a minimum of five years in a senior leadership role. 

Education/Certifications/Licenses

• A bachelor's degree in Marketing, Business Administration, or a related field is required. (2) A master's degree in a related field is highly preferred. Additionally, relevant industry certifications or courses that showcase expertise in marketing, branding, and strategic planning are a plus. 

Interpersonal Skills

• Work frequently involves contacts requiring considerable discussion of problems, material presentations, and resolving issues impacting multiple departments or divisions. The ability to motivate or influence others is a material part of the job, requiring a significant level of professional diplomacy, trust and relationship. Obtaining cooperation and agreement (internally and/or externally) is an important part of the job and a expert level of interpersonal and written communication skills are critical to the success of this position.

Other Skills:

• Proficiency in leveraging digital platforms and tools to drive marketing results, including applying data and insights to guide strategy. 
• Strong capability in interpreting member insights to improve experience and drive growth. 
• Ability to stay current with marketing, communications, and technology trends and apply them effectively. 
• Exceptional project management skills. 
• Proficiency in budgeting, financial forecasting, and ROI analysis. 
• Deep understanding of member segmentation, targeted marketing, and membercentric strategies. 
• Expertise in brand storytelling, content development, PR, and corporate communications.
• Demonstrated success in developing and executing marketing strategies, digital campaigns, and leading diverse, highperforming teams. 
• Proficient understanding of financial regulations and compliance standards pertinent to the credit union industry (e.g., BSA, AML, Fair Lending). 

This Job Description is not a complete statement of all duties and responsibilities comprising the position.

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status

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